Balancing Informativeness and Clarity in Green Marketing: Economic and Behavioural Perspectives on Consumer Decision-Making. British Journal of Accounting, Finance and Business Management, [S. l.], v. 1, n. 1, p. 168–188, 2025. Disponível em: https://bjafbm.org/index.php/bjafbm/article/view/10. Acesso em: 2 apr. 2026.